You’re spending a small fortune to acquire new customers and it’s working. New registrations are up but your overall enrolment just isn’t keeping pace. For every 2 new students you lose one, some months you just break even. It’s expensive and it’s really starting to hurt your bottom line. But, why are the students leaving?
Game designers have spent the last couple of decades doing research and honing experiences designed to keep people engaged, motivated and more importantly spending money. They have taken a coarse concept like achievements and they’ve helped shed light on why they are the powerful motivators they are. So much so that modern video games are equipped with analytics and game management systems that can optimize the performance of these feedback systems in real-time.