Category: technology

Setting a specific goal and starting progress towards it creates commitment to meet it. The commitment is even greater if the participant has already made some progress towards it. Practically speaking a student is more likely to commit to achieving a belt if they know what’s expected of them to earn it. For example, you’ll…
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Reaching a goal and earning an achievement like a belt or stripe leads to increased satisfaction. When we feel good we like to continue the activity producing those feelings. The more we pursue the activity the higher our performance and the more we pursue similar achievements. That’s evident when you see people who are having success…
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Goals that we set and see others achieve are more likely to be seen as reasonable. If a goal is reasonable we’re more likely to think we’re also capable of achieving it. This increase in self efficacy leads us to believe the goal is not beyond our capability. People tend to pursue reasonable goals and…
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Belt progression and the earning stripes (in some disciplines) have been the primary achievements that have motivated martial arts students for decades. Times change, attention spans change and the pursuit of instant gratification has become a powerful force. More and more young people have difficulty relating to the idea of delayed gratification and achieving a…
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You’re spending a small fortune to acquire new customers and it’s working. New registrations are up but your overall enrolment just isn’t keeping pace. For every 2 new students you lose one, some months you just break even. It’s expensive and it’s really starting to hurt your bottom line. But, why are the students leaving? …
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The day your school opened you knew what you were going to teach and how you’d do it. Lesson plans were written in Word, printed out and inserted into a three ring binder. It is your school’s Bible. Lessons got updated and pages were reprinted (most times). Your curriculum evolved over time and it seemed…
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Building your business is easy, you just open your doors and people walk in and sign up for classes. Nobody ever cancels and your enrollment grows steadily until you have more students than you have space. Revenues are skyrocket.  It’s that easy.  No, of course it’s not that easy. It’s more likely that you’re spending…
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